After my last Zoom call with students ended past June, I checked out more than I have any prior summer while teaching. I was so fatigued from a year and a half of teaching online during a pandemic that I decided that this summer I wasn’t going to think about teaching at all. Of course, that’s not really how it works. If you are teacher, you know that as much as you can promise yourself to not think about teaching, it will inevitably sneak into your life. However, I was able to not think about the logistical aspects of teaching for a while, which was a nice break. Instead of attending a bunch of teacher professional development workshops during the summer, as I have done in past years, I decided to work on developing my own professional skills, specifically my writing skills.
I consider myself a decent writer who can adapt my writing to many different purposes and audiences. I write creatively to satisfy my own desire for storytelling and craft, I blog to share my experiences or to participate in the online literary community, and I journal for myself. The role of teacher, especially English teacher, also involves a fair amount of writing— lesson plans, lesson materials, emails to parents, emails to colleagues, etc. But I didn’t actively pursue much paid professional writing before this summer. If I got paid for a funny satirical article or a short story here or there, I was pleased that someone liked my work enough to pay me for it. However, this summer I realized that I have the skills needed to make some money on the side writing professionally.
First, I took a class on Coursera called The Strategy of Content Marketing, since as a UC Davis alum, it was free. While taking that course, I realized that a lot of what I know about teaching academic writing also applies to professional writing. You’re trying to hook an audience for a specific purpose, to convince them to become your customer or to buy the product of a company you are promoting. Content marketing and copywriting employ a lot of the same techniques as classic rhetoric— convincing an audience to trust you due to your credibility, appealing to the audience’s emotions, and using logic and examples to prove your product or company is valuable (in other words, ethos, pathos, and logos). I realized that whether or not I ended up writing content marketing articles for a client, I could use what I had learned about marketing in the classroom. The high school where I teach recently formed a committee on incorporating college and career readiness skills into the classroom, so in the back of my mind while I was taking the Coursera class, I was thinking of how perfect a writing unit on marketing or advertising would be for demonstrating to my students the value of writing in the “real world.”
After I finished the Coursera class, I decided to try out my new skills by applying to freelance writing roles on Upwork, which is a platform where you can apply for all different types of freelance gigs. I soon realized that despite my previous experiences writing articles for some magazines, it was hard to stand out as a writer on that platform for general writing roles since there is so much competition. However, I noticed that there were some roles that specifically involved writing for education companies or writing educational materials. I started to apply for these positions and had some success. I also applied for some editing roles, too, because as an English teacher and as a graduate student, I’ve had a lot of experience editing other people’s writing.
Once I was able to land a few positions, I discovered that I really like writing professionally. Each gig came with its own rollercoaster of emotions, which gave me some insight into what it must be like for my students when I give them a challenging writing assignment. First, I felt elated whenever I was hired to do a particular task. Then when the client sent me the specific information on what they needed, I would start to second guess myself, feeling imposter syndrome. What if I couldn’t deliver what they wanted me to deliver? It felt scary to face the possibility of failure, even if failure only meant that I wasn’t going to be paid a relatively small amount of dollars.
I soon discovered that a lot of companies will ask for you to do a “trial” for them if you are writing content for their website so that they can see how you do with a short assignment. Then if they like your work, they will offer you chances to continue writing for them. This way, they can test out if you are a good fit for what they need, and you can also see if you like the type of writing they want you to do. I like this system because at least you get paid a little for trying out the work even if you end up not being hired for a long-term role. This also helped ease my imposter syndrome a lot since I felt less pressure if I knew it was a trial run.
I imagine that my students must also feel overwhelmed at first when they encounter a writing task that they don’t know how to do. I think I can empathize with them more now in this situation because I now know what is feels like to have anxiety when approaching a new writing task. I found that it helped to see models of what the client was looking for, such as a sample article. It also helped to break down the steps of a writing task into more manageable chunks, such as creating an outline and then filling in the outline over the course of a couple days. This sometimes meant that I spent way more time on a task than would be suggested by my hourly rate, since most of the tasks I completed this summer were fixed price projects. However, if I succeeded at doing one task, the next time it was a lot easier to do a similar task. One aspect I had not considered as much about freelancing was negotiating pay, and I am still trying to determine how much money a project needs to pay to be worth my time. Ideally, I would be able to charge a high rate for writing since I have a decent amount of experience as a writer, but in practice it seems like it’s hard to find writing roles that pay well.
Some types of professional writing and editing I tried out this summer included creating reading comprehension questions for short stories, editing transcripts of a professional development podcast and turning them into articles, editing someone’s creative writing and helping them find venues to submit their work, and writing study guide materials. I found myself drawn to jobs that involved creating or editing educational content because I have expertise in that area and because it was fun to take on a different role in education than the one I usually play.
While I don’t see myself making a living solely from writing any time soon (though who knows— maybe I could in the future), trying my hand at professional writing expanded my own understanding of what kind of writing skills are necessary in the workplace. As a writing teacher, it gave me a chance to dip my toes into the “real world” of writing and allowed me to gain experience that I can share with my students. If students ask me why they need to learn a particular writing skill, I now can answer them with confidence, explaining not just why it’s important for future academic courses but also how it could help them earn money in the future. If you teach writing but have not practiced it outside of an academic context, I highly recommend giving freelance writing a spin. It will help you see how academic writing skills can transfer to other contexts, and you will be able to prove to your students the utility of writing.